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Topic: CD Advertisment
Our marketing team wants to post an ad that states, “Grand Opening Special 15-month certificate of deposit. Call for Rate.” Is this allowed? Not to give a rate. UDAAP is in the back of my mind….
Thanks,
Ann MicheleTopic: Consumer Purpose & UDAAP
We have a borrower situation presented recently that concerns consumer-purpose and UDAAP:
Two brothers operate a partnership, and the partnership as an entity, with the two brothers signing, have a mortgage on one of the brother’s homes. This was deemed consumer-purpose at the time (5+ years ago), but the brothers have recently decided they wish to disband the partnership. Our question came up as to doing a release of liability vs. doing a refinance. Given current market conditions, the brothers would prefer to not refinance as it would cause a dramatic rate increase for the loan. Our policy mentions that any consumer loan is not eligible for release of liability. Would we be in danger of a UDAAP violation if we entertained the release of liability in this case, if we then had to consider future similar situations for a release of liability? Ability to Repay for the brother and the home are considerations, are there any other compliance concerns in Reg X or elsewhere to consider?
The following Q&A came in during our recent webinar on “Regulation Z Rules for Home Equity Lines of Credit”:
Question: Since the Official Interpretation of “Advertisement” excludes “Communications about an existing credit account (for example, a promotion encouraging additional or different uses of an existing credit card account)”, our understanding is that marketing materials for existing HELOCs (e.g., promoting additional draws on a HELOC) are not subject to the advertising requirements prescribed in Reg. Z Sec. 1026.16. Thus, if those marketing materials for existing HELOCs refer to a promotional rate, there is no requirement that the materials also refer to a post-promotional rate, as would be required under Sec. 1026.16(d)(6) for “advertisements” promoting the origination of HELOCs.
Do you agree?
Answer: I agree with your logic. I can find nothing in the Regulation or the Official Interpretation that directly addresses the issue.
I do have a concern. If your “non-advertisement” advertisement provides the good news (the promotional rate) but fails to include the bad news (the post-promotional rate) the failure might be viewed as a deceptive act or practice in a UDAP or UDAAP action.
You could raise the issue directly with the CFPB. If the agency agrees with your viewpoint then you would have comfort that the CFPB would be unlikely to cite a violation; however their approval would offer no protection from civil liability. If the CFPB disagrees with your viewpoint, then your organization would be damned if it proceeded without approval.
I suggest that you contact legal counsel and obtain a written legal opinion on the issue. If counsel provides a positive response, then if adverse action results from a regulatory agency or from a civil case, then recourse against counsel would provide some level of offset to the legal liability.
Question-related to forum post “Requiring deposit acct as condition of loan.”
I am just verifying that it is okay to require the customer to open an account as a condition of the loan. Are there any other restrictions associated with requiring a consumer to open an account as a condition for a loan?I understand the need to monitor for consistency to avoid Fair Lending and UDAAP violations.
Hypothetical example: Every customer must open or have a deposit account to get a new loan?