On July 26, 2022, the Federal Trade Commission (FTC) published a request for comments on proposed revisions to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. The Guides, 16 CFR part 255, are designed to assist businesses and others in conforming their endorsement and testimonial advertising practices to the requirements of section 5 of the FTC Act. Although the Guides interpret laws administered by the Commission, and thus are advisory in nature, […]
