Description
What a year! Compliance marketing has always been a challenge, but this year has been especially interesting.
On the deposit side, we have new FDIC Signage requirements, adding new challenges to traditional deposit product advertising AND non-deposit investment products. The key here is to keep straight the advertising requirements from the signage requirements. They are not the same!
On the lending side, we have many regulator perspectives on fair housing advertising, especially in the digital space. Plus, RESPA Section 8 issues are gaining attention, as lenders and realtors seek to join forces in the search of new business. How DOES one stay compliant in such an environment?
Let’s not forget AI either. Artificial Intelligence and Machine Learning are new tools in the toolbox, but compliance pros need to make sure they are in control of the tool, not the other way around!
Paint all of these challenges on the canvas of an unpredictable real estate market and a highly competitive lending environment. Do you have lenders leaving your employment because the mortgage broker world has “many more freedoms”? Do you have lenders posting on social media as financial influencers? If you don’t yet, you will!
Even though lending, marketing and compliance people have different viewpoints on advertising programs, it IS possible to develop a compliance management program that is effective and productive. Recognizing the strength each side brings to the party is crucial to building a mutually respectful, powerhouse partnership.
Tune into this on-demand session to learn key components of a robust, meaningful and lasting marketing/compliance partnership!
After participating in this program, you’ll come away understanding:
- Relationship builder: Being approachable, credible, and reliable
- Relationship builder: Being respectful, helpful, and timely
- Relationship builder: Professionalism is not passive-aggressive
- Relationship builder: Show appreciation, genuinely
- Relationship builder: Allow people to Save Face
- Relationship builder: The power of humility and humor
- FDIC Membership Advertising rules and modernization
- Lots of “Nots” and a “May”
- Hybrid advertising between bank products and non-deposit products
- Truth in Savings rules
- Not so lucky in lotteries
- CAN SPAM and TCPA
- Truth in Lending rules
- Feeling Triggered yet?
- Equal Housing rules
- Fair Lending dangers
- SAFE Act rules for NMLS usage
- Joint Advertising and RESPA
- UDAAP, always!
- Throughout – Digital marketing, social media, and one-click-aways
- The final say – Marketing or Compliance?
All of this information will be presented from the perspective and real-life experience of a veteran compliance pro (25 years!) who, like you, is in the trenches every day!
* Please note that the recording links will be delivered to you via a downloadable document in your confirmation e-mail. The materials that corresponds with the recording will be automatically delivered upon purchasing via email from the website.
