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We are considering entering into an agreement with a Realtor to do joint advertising on two local housing websites. If the potential borrower clicks onto a link that they would like to talk to a local lender, their information would be forwarded to one of three local lenders (us being one) on a rotating basis. We would pay a flat fee for this service. I know that RESPA does not prohibit joint advertising as long as one party is not paying less than a pro-rata share for the adversting. Any suggestions for how we measure this? I haven’t seen how this would look on the website, so I don’t know what portion of the advertising we receive benefit from. It sounds like the REALTOR always benefits, but we only benefit 1/3 of the time the applicant clicks on the link. So would we expect the REALTOR to pay 1/2 fee, and we lenders pay 1/6 (1/2 split three ways?) Anybody have experience with this type of adverstising?
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