Redlining Risks in Digital Marketing Webinar Recording


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In this 90-minute on-demand session, presented by Pam Perdue and Kimberly Boatwright, we’ll dive into how your institution’s digital marketing efforts could be causing major redlining issues and what you can do to mitigate those risks.

You’ll come away from this session understanding how digital marketing practices can violate fair lending laws. Together, we’ll discuss:

  • The increasing risk of digital redlining.
  • Recent enforcement actions related to digital marketing and redlining.
  • Which internal policies and procedures you need to pay particular attention to.
  • Tips for working with the marketing department to appropriately address common pitfalls.


Regulators, including HUD and the CFPB, have become increasingly focused on discrimination risks related to digital advertising. Now is the time to examine your institution’s digital marketing practices and fair lending compliance management systems. By viewing this recording it will help ensure you’re mitigating these redlining risks, as well as…

  • Uncover how your institution may be violating fair lending laws through its digital marketing practices
  • Gain actionable best practices and come away with a game-plan to address digital redlining risks
  • Learn from recent enforcement actions highlighting digital marketing and redlining violations
  • Review how examiners have been directed to assess fair lending disparities in a digital environment
  • Learn new strategies for working inter-departmentally with marketing teams to navigate common challenge areas going forward


This session may be most beneficial for those working in compliance and audit, as well as your frontline staff, marketing department, sales staff, board of directors, senior management, and compliance champions.

* Please note that the recording links will be delivered to you via a downloadable PDF in your confirmation e-mail.  The PowerPoint that corresponds with the recording will be automatically delivered upon purchasing via email from the website.