Description
Whether your marketing promotions are digital, print or televised, multiple compliance regulations strictly prescribe what can be said, the elements that should be included and how they should be displayed. As banks continue to take the leap into digital marketing, many questions remain: What can we post? What disclosures must be provided? What should be considered if we would like to target our marketing campaign?
In this on-demand session we will discuss the answers to these questions and more, as well as provide you with tools to help craft a social media policy. The session will also review the compliance considerations for both lending and deposit products.
Learning Objectives:
- Reviewing technical requirements of TIL and TISA, including examples of the do’s and don’ts
- Assessing marketing risks and incorporating into your risk management program
- Detailed review of the compliance regulations to consider when posting
- Best practices for responding to consumer complaints
- Tips when utilizing third parties to manage your marketing program
- Auditing your program for compliance and effectiveness
Intended Audience:
This jam-packed on-demand session is designed for Marketing Officers, Compliance Officers, and anyone responsible for developing your institution’s marketing program.
* Please note that the recording links will be delivered to you via a downloadable PDF in your confirmation e-mail. The PowerPoint that corresponds with the recording will be automatically delivered upon purchasing via email from the website.
