Description:
In this 90-minute, presented by Kimberly Boatwright, we’ll dive into how your institution’s digital marketing efforts could be causing major redlining issues and what you can do to mitigate those risks.
You’ll come away from this session understanding how digital marketing practices can violate fair lending laws. Together, we’ll discuss:
- The increasing risk of digital redlining.
- Recent enforcement actions related to digital marketing and redlining.
- Which internal policies and procedures you need to pay particular attention to.
- Tips for working with the marketing department to appropriately address common pitfalls.
WHY
Regulators, including HUD and the CFPB, have become increasingly focused on discrimination risks related to digital advertising. Now is the time to examine your institution’s digital marketing practices and fair lending compliance management systems. By viewing this recording it will help ensure you’re mitigating these redlining risks, as well as…
- Uncover how your institution may be violating fair lending laws through its digital marketing practices
- Gain actionable best practices and come away with a game-plan to address digital redlining risks
- Learn from recent enforcement actions highlighting digital marketing and redlining violations
- Review how examiners have been directed to assess fair lending disparities in a digital environment
- Learn new strategies for working inter-departmentally with marketing teams to navigate common challenge areas going forward
WHO
This session may be most beneficial for those working in compliance and audit, as well as your frontline staff, marketing department, sales staff, board of directors, senior management, and compliance champions.
Reminder: The registration fee includes live attendance AND a playback recording of the session, available once the session concludes.
This session is eligible for Continuing Education (CE) credits by the American Bankers Association.
Presenters:
Kimberly Boatwright, CRCM, CAMS
Kimberly Boatwright is EVP and Director of Risk and Compliance at Compliance Resource, LLC and has more than a two decades of experience working in the financial services industry. Ms. Boatwright is a well-regarded financial industry risk and compliance professional with a strong background in program development and implementation. She is a thought leader who specializes in Fair Lending, Anti-Money Laundering, OFAC and consumer compliance. During her career she has worked for and consulted with all types of financial institutions helping to establish and evolve compliance and risk programs. She is a frequent public speaker, trainer, and author on compliance and risk management topics. Kimberly is a Certified Regulatory Compliance Manager, a Certified Anti-Money Laundering Specialist and a Fair Lending Expert.
July 16, 2025