Redlining Risks in Digital Marketing

May 23, 2024



In this 90-minute session, presented by Pam Perdue and Kimberly Boatwright, we’ll dive into how your institution’s digital marketing efforts could be causing major redlining issues and what you can do to mitigate those risks.

Streaming live May 23rd, you’ll come away from this session understanding how digital marketing practices can violate fair lending laws. Together, we’ll discuss:

  • The increasing risk of digital redlining.
  • Recent enforcement actions related to digital marketing and redlining.
  • Which internal policies and procedures you need to pay particular attention to.
  • Tips for working with the marketing department to appropriately address common pitfalls.


Regulators, including HUD and the CFPB, have become increasingly focused on discrimination risks related to digital advertising. Now is the time to examine your institution’s digital marketing practices and fair lending compliance management systems. Join us May 23, 2024 to ensure you’re mitigating these redlining risks, as well as…

  • Uncover how your institution may be violating fair lending laws through its digital marketing practices
  • Gain actionable best practices and come away with a game-plan to address digital redlining risks
  • Learn from recent enforcement actions highlighting digital marketing and redlining violations
  • Review how examiners have been directed to assess fair lending disparities in a digital environment
  • Learn new strategies for working inter-departmentally with marketing teams to navigate common challenge areas going forward


This session may be most beneficial for those working in compliance and audit, as well as your frontline staff, marketing department, sales staff, board of directors, senior management, and compliance champions.

Reminder: Your registration includes a playback of the session, which is available after the session concludes. 


Kimberly Boatwright


Kimberly Boatwright is EVP and Director of Risk and Compliance at Compliance Resource, LLC and has more than a two decades of experience working in the financial services industry. Ms. Boatwright is a well-regarded financial industry risk and compliance professional with a strong background in program development and implementation. She is a thought leader who specializes in Fair Lending, Anti-Money Laundering, OFAC and consumer compliance. During her career she has worked for and consulted with all types of financial institutions helping to establish and evolve compliance and risk programs. She is a frequent public speaker, trainer, and author on compliance and risk management topics. Kimberly is a Certified Regulatory Compliance Manager and a Certified Anti-Money Laundering Specialist.





Pam Perdue


Pam Perdue’s passion is transforming compliance burden into competitive advantage through modern mindset, methods, and technologies. As founder/co-founder of four RegTech companies, and with decades of work inside organizations ranging in size from de novo to global, and time spent as a Federal Reserve system examiner and educator, she is fortunate to have a unique, 360-degree view of the business challenges posed by operating in highly regulated environments. Her idea of fun is building compliance management systems that drive costs lower and effectiveness higher. Pam enjoys sharing my knowledge with others at technology, lending and banking conferences, symposia and compliance schools, and through advisory board seats for regtech and fintech startups.

Her academic background includes The Ohio State University, as well as professional certifications from the American Institute of Banking, the Dearborn Financial Institute, and the University of Denver securities paralegal program. She has completed the rigorous Federal Reserve System Examiner Commissioning Program and previously attained the Certified Regulatory Compliance Manager (CRCM) designation of the Institute of Certified Bankers. She is also a Certified E-Learning Instructional Designer with the Association of Training Development.

Specialties: Financial technology, regulatory technology; regulatory compliance; training, consulting and auditing; regulatory professional development; e-learning development and deployment.

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Price: $325.00
Start Time: 2:00 pm EDT
End Time: 3:30 pm EDT

May 23, 2024

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