Marketing & Compliance: Building a Powerhouse Partnership

October 22, 2024

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Description:

What a year!  Compliance marketing has always been a challenge, but this year has been especially interesting.

On the deposit side, we have new FDIC Signage requirements, adding new challenges to traditional deposit product advertising AND non-deposit investment products.  The key here is to keep straight the advertising requirements from the signage requirements.  They are not the same!

On the lending side, we have many regulator perspectives on fair housing advertising, especially in the digital space.  Plus, RESPA Section 8 issues are gaining attention, as lenders and realtors seek to join forces in the search of new business.  How DOES one stay compliant in such an environment?

Let’s not forget AI either.  Artificial Intelligence and Machine Learning are new tools in the toolbox, but compliance pros need to make sure they are in control of the tool, not the other way around!

Paint all of these challenges on the canvas of an unpredictable real estate market and a highly competitive lending environment.  Do you have lenders leaving your employment because the mortgage broker world has “many more freedoms”?  Do you have lenders posting on social media as financial influencers?  If you don’t yet, you will!

Even though lending, marketing and compliance people have different viewpoints on advertising programs, it IS possible to develop a compliance management program that is effective and productive.  Recognizing the strength each side brings to the party is crucial to building a mutually respectful, powerhouse partnership.

Tune into this program to learn key components of a robust, meaningful and lasting marketing/compliance partnership – even in this regulatory environment!

Join this two-hour program to cover these topics:

  • Relationship builder: Being approachable, credible, and reliable
  • Relationship builder: Being respectful, helpful, and timely
  • Relationship builder: Professionalism is not passive-aggressive
  • Relationship builder: Show appreciation, genuinely
  • Relationship builder: Allow people to Save Face
  • Relationship builder: The power of humility and humor
  • FDIC Membership Advertising rules and modernization
  • Lots of “Nots” and a “May”
  • Hybrid advertising between bank products and non-deposit products
  • Truth in Savings rules
  • Not so lucky in lotteries
  • CAN SPAM and TCPA
  • Truth in Lending rules
  • Feeling Triggered yet?
  • Equal Housing rules
  • Fair Lending dangers
  • SAFE Act rules for NMLS usage
  • Joint Advertising and RESPA
  • UDAAP, always!
  • Throughout – Digital marketing, social media, and one-click-aways
  • The final say – Marketing or Compliance?

 

All of this information will be presented from the perspective and real-life experience of a veteran compliance pro (25 years!) who, like you, is in the trenches every day!

 

Presenters:

Rebekah Leonard, CRCM

Rebekah is the owner of Elucidate LLC, a compliance training and consulting company.  Elucidate means to “make clear, explain, throw light upon”, and describes Rebekah’s desire to illuminate the complexities of compliance with passion and fun.  She’s created and produced a TRID music video parody and several Compliance Breakout escape rooms, which she frequently provides at state banking compliance conferences.  She is an accomplished speaker and regularly provides webinars through BOL and Compliance Resource. Rebekah is currently serving as the VP Director of Compliance for a $6 Billion community bank in Montana.  She began her career in 1995 at a private lending company, but soon settled into banking, where she’s covered nearly all of it – customer service and teller work, loan processing and review, and security and business continuity.  She now oversees CRA, BSA and all aspects of compliance as a senior leader.  She has successfully navigated numerous FDIC Compliance, CRA, and BSA Exams.  Rebekah has a bachelor’s degree in Organizational Leadership from Chapman University (Magna cum Laude), attended the American Bankers Association National Compliance School in 2003, and has held her Certified Regulatory Compliance Manager designation since 2006.  She is a BOL Compliance Guru.

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Price: $325.00
Start Time: 2:00 pm EDT
End Time: 4:00 pm EDT
Date:

October 22, 2024

Register Now:

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