Managing a Winning and Compliant Marketing Program

May 25, 2022



Register by April 8th and take advantage of our Early Bird Pricing!

All registrations to Compliance Resource webinars include five live connections AND the recording of the webinar (guaranteed for one year).

Managing a Winning and Compliant Marketing Program has been submitted to ABA Professional Certifications for CE credit review and is pending approval. Once we receive notification of the credit approval, we will notify attendees.


Oil and water. Cats and Dogs. Fire and Ice.  Such are the comparisons often used to describe the relationship between compliance and marketing.  Are they really two opposing forces always in conflict and rarely compatible?  Or can a Yin/Yang balance be achieved, in which contrary forces become a complementary, interconnected dynamic system?


Marketing and compliance people have different viewpoints on advertising programs, but it IS possible to develop a compliance management program that is effective and productive.  Recognizing the strength each side brings to the party is crucial to building a mutually respectful, powerhouse partnership.

Don’t wait to improve your relationship with colleagues who, like you, desire to achieve success in their discipline.  There IS common ground to be found, to the benefit of everyone and delight of your bank management.

Tune into this program to learn key components of a robust, meaningful and lasting marketing/compliance partnership!


Bank professionals face an evolving advertising landscape.  There are new modes of interaction, new media platforms, changing (or not!) regulatory perspectives, and new players (hello FinTech!) creating a perfect storm for conflict.  Community institutions must rise to the challenge to stay competitive, relevant and nimble.

Add to this mix a hot real estate market and a highly competitive lending environment.  Do you have lenders leaving your employment because the mortgage broker world has “many more freedoms”?  Do you have lenders posting on social media as financial influencers?  If you don’t yet, you will!

A multitude of advertising rules have been around a long time, but are they still appropriate?  The pressure is on to take a fresh look at rules’ interpretations and applications.  In 2021 the FDIC solicited information on modernizing their advertising rules.  What is to come of it?

On top of it all, consumers have low / no attention spans and will quickly pass on ads that are “TLTR” (too long to read).  No wonder marketers are pushing the envelope more than ever before!  The “same old same old” doesn’t cut it anymore.  How should stale stuffy rules be applied sufficiently to these brave new times?

This webinar will offer helpful advice on fostering a strong relationship with marketing staff – rooted in credibility, communication, collaboration and consistency.  Attendees will also receive a review of the full plate of various advertising rules covering deposit, operational, and lending rules.  Pitfalls and pratfalls of social media and digital marketing will be highlighted too, with current and pertinent examples from the front line.


Upon completion of this two-hour program participants will understand:

  • Relationship builder: Being approachable, credible, and reliable
  • Relationship builder: Being respectful, helpful, and timely
  • Relationship builder: Professionalism is not passive-aggressive
  • Relationship builder: Show appreciation, genuinely
  • Relationship builder: Allow people to Save Face
  • Relationship builder: The power of humility and humor
  • FDIC Membership Advertising rules and Request for Information
  • The “Not, Not, Not, May” rules
  • Hybrid advertising between bank products and non-deposit products
  • Truth in Lending rules
  • Feeling Triggered yet?
  • Equal Housing rules
  • Fair Lending dangers
  • SAFE Act rules for NMLS usage
  • Joint Advertising and RESPA
  • Truth in Savings rules
  • UDAAP, always!
  • Not so lucky in lotteries
  • The final say – Marketing or Compliance?


The program is designed for compliance officers, marketing officers, auditors and bank managers.


This program will start at 2:00 PM EDT, 1:00 PM CDT, 12:00 PM MDT, or 11:00 AM PDT

Recording Included

This webinar will be recorded and sent to all registrants. You will receive links to the recording following the program. These recordings have unlimited viewings and are available for up to one year.

Register by April 8th and take advantage of our Early Bird Pricing!


Rebekah Leonard

Rebekah F Leonard, CRCM is the Director of Compliance for a $6 Billion community bank in Montana, as well as the owner of Elucidate, LLC, a compliance training company based in Miles City, Montana.  Rebekah has been in the finance and banking industry since 1995, beginning in private-lending branch management before settling into banking, where she’s covered nearly all of it – from customer service and teller work, to loan processing and review, to security & business continuity officer, to vendor management, to ultimately overseeing CRA, BSA, and all aspects of compliance as a senior leader. She has successfully navigated numerous FDIC Compliance, CRA, and BSA Exams.  Rebekah has a bachelor’s degree in Organizational Leadership from Chapman University (Magna cum Laude), attended the American Bankers Association National Compliance School in 2003, and has held her Certified Regulatory Compliance Manager designation since 2006.  She actually likes compliance (!) and enjoys sharing her passion of it with others.

Webinar Icon
Price: $0.00
Start Time: 2:00 pm EDT
End Time: 4:00 pm EDT

May 25, 2022

Sorry, this event is expired and no longer available.