Description:
Opening even a basic checking account can be an exercise involving considerable time, paperwork, and risk! In today’s environment, it takes more than just the basics to reel in new depositors. You may offer tiered rates, rewards, bonuses, add on products and incentives for accountholders based on their relationship with your institution.
In this session we will dive into the process of rolling out a new deposit account at your financial institution. We will start with risk considerations, review how to develop accurate disclosures, and discuss marketing considerations. We will also provide tools and best practices for reporting the success of the product offering to the board and senior management team.
Join us to:
- Evaluate key risks before launching a new deposit account.
- Understand compliance considerations for tiered rates, rewards, bonuses, and other incentives.
- Develop accurate disclosures for new deposit products.
- Market deposit accounts effectively while managing compliance risk.
- Report product performance and success to the board and senior management.
Intended Audience:
This informative session is designed for Deposit Operations staff, Senior Managers, and Compliance Officers.
Presenters:
Dawn Kincaid
Dawn Kincaid began her banking career while attending The Ohio State University. She has over 20 years’ experience in client service, operations, information technology, administrative and board relations, marketing, and compliance. Most recently Dawn served as the Senior Vice President of Operations for a central-Ohio-based community bank, where she created and refined policies and procedures, conducted self-audits and risk assessments, and organized the implementation of new products and services.
Dawn has served in the roles of Compliance, BSA/AML, CRA, Privacy, and Security Officer. She has led training initiatives, prepared due diligence information, completed a variety of regulatory applications, coordinated internal and external audits and exams, and presented for numerous state associations.
October 20, 2026