Advertising Compliance: Avoiding Violations in Print & Digital Advertising
February 18, 2026
REGISTER NOWDescription:
Whether your marketing promotions are digital, print or televised, multiple compliance regulations strictly prescribe what can be said, the elements that should be included and how they should be displayed. As banks continue to take the leap into digital marketing, many questions remain: What can we post? What disclosures must be provided? What should be considered if we would like to target our marketing campaign?
In this session we will discuss the answers to these questions and more, as well as provide you with tools to help craft a social media policy. The session will also review the compliance considerations for both lending and deposit products.
Learning Objectives:
- Reviewing technical requirements of TIL and TISA, including examples of the do’s and don’ts
- Assessing marketing risks and incorporating into your risk management program
- Detailed review of the compliance regulations to consider when posting
- Best practices for responding to consumer complaints
- Tips when utilizing third parties to manage your marketing program
- Auditing your program for compliance and effectiveness
Intended Audience:
This jam-packed session is designed for Marketing Officers, Compliance Officers, and anyone responsible for developing your institution’s marketing program.
Presenters:
Dawn Kincaid
Dawn Kincaid began her banking career while attending The Ohio State University. She has over 20 years’ experience in client service, operations, information technology, administrative and board relations, marketing, and compliance. Most recently Dawn served as the Senior Vice President of Operations for a central-Ohio-based community bank, where she created and refined policies and procedures, conducted self-audits and risk assessments, and organized the implementation of new products and services.
Dawn has served in the roles of Compliance, BSA/AML, CRA, Privacy, and Security Officer. She has led training initiatives, prepared due diligence information, completed a variety of regulatory applications, coordinated internal and external audits and exams, and presented for numerous state associations.
February 18, 2026