Advertising Compliance: Avoiding Violations in Print & Digital Advertising
January 28, 2027
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Whether your promotions are digital, print, or televised, multiple compliance regulations strictly prescribe what can be said, which elements must be included, and how they must be displayed. Violations can result in fines or lawsuits, and social media adds another layer for institutions using it to advertise and build their brand.
This webinar walks through the compliance considerations for both lending and deposit products, whether your marketing is physical or digital. We’ll cover best practices for using social media to promote your products and services while establishing your brand, and review the FDIC signage rules that took effect January 1, 2025, so you’re up to date before your next exam.
You’ll learn how to:
- Identify which compliance regulations apply to your lending and deposit advertising, whether print, digital, or televised.
- Recognize what each regulation requires you to say, include, and display in an advertisement.
- Apply compliance best practices to social media advertising while building your institution’s brand.
- Understand the FDIC signage rules that took effect January 1, 2025.
- Review your current advertising against these requirements before your next exam.
Who should attend: Marketing officers, compliance officers, and internal audit.
Presenters:
Dawn Kincaid
Dawn Kincaid began her banking career while attending The Ohio State University. She has over 20 years’ experience in client service, operations, information technology, administrative and board relations, marketing, and compliance. Most recently Dawn served as the Senior Vice President of Operations for a central-Ohio-based community bank, where she created and refined policies and procedures, conducted self-audits and risk assessments, and organized the implementation of new products and services.
Dawn has served in the roles of Compliance, BSA/AML, CRA, Privacy, and Security Officer. She has led training initiatives, prepared due diligence information, completed a variety of regulatory applications, coordinated internal and external audits and exams, and presented for numerous state associations.
January 28, 2027